Social Media Solutions can be some of the quickest approaches for small businesses to connect with their audience, establish credibility and increase sales. However, the list of social media activities can be daunting even for the most tech-savvy business owners out there.
Small business owners and entrepreneurs have a series of challenges when it comes to effectively managing their enterprises. Too often it seems that you have to wear multiple hats in the operations and business development of your company.
There isn’t enough time in the day to service current customers, find new ones, and stay on the cutting edge of business trends. So it’s important to devote your time to platforms and tools that will work.
We all know social media solutions can be helpful to businesses. The popularity of Twitter alone– who just added 9 million users in the first quarter of 2017– shows how popular social media can be.
Let’s make sure you’re focused on the best tools. Here are 4 can’t miss social media solutions for your business:
1. Focus on Video
Many small business owners forget that one of the largest social media communities out there is YouTube. In addition, the platform is one of the largest search engines in the world– second only to Google.
Video content is expected to make up 75% of all internet content in 2017. Your customers want video and will respond if you are providing the content they appreciate.
Video content extends to Live Video which is a staple of Facebook, Twitter, and Instagram now. There are a number of ways to use this type of content to your advantage.
Try customer reviews, product demonstrations, and expert guidance. Keep the pieces short and informative.
2. Keep Them Close
There are many benefits to investing time and resources in social media solutions. You can grow your customer base, increase client retention, and target your content with razor sharp precision.
But one of the drawbacks of social media is that you are spending time and energy sending your web traffic away from your site and content. In truth, you are doing the work of marketing for social media sites like Facebook every time you encourage your visitors to click your pages.
With PushupSocial that can change. You host the platform for all social media visits on your own page.
3. Social Media Solutions Are Measurable
There is nothing more important than Return on Investment (ROI) for small business owners. You need to know where every dollar of marketing spent is.
Make sure you are using the measurement and analytics tools in any social media ad campaign you experiment with. This will allow you to tweak content and approach for the best results.
4. Get Automated
Having trouble devoting employee time and resources to social media? Give HootSuite a shot.
The solution allows you to automate social media campaigns across platforms. It’s a real time saver and a great measurement tool.
Stay In Front Of The Trends
With any aspect of business and marketing, it’s important to stay ahead of the trends. Yesterday’s proven practice is today’s old news.
Don’t forget MySpace once dominated the social media landscape! It’s essential that small business owners devote their resources to solutions that work.
Unfortunately, it’s not always easy for small business owners to see the trends as they evolve. But there is hope.
I can teach your team effective, up-to-date strategies to leverage social media for growing your business. Contact me to learn more.