With more than a decade of experience and over 70 presentations on digital marketing under my belt, I can easily customize a presentation for your group or organization...
...but here are four that I think your audience will love!
TOPIC: Online Reputation Management
TITLE: How to Increase Sales with a Simple Online Reputation Funnel
87% of people surveyed said that they trust online reviews as much as personal recommendations. We now live in a day and age where online reviews impact how and with whom we do business. But how do you find the time to increase your online reviews - and stave off the negative - when you’re occupied with running your business?
In this presentation, Tom will pull back the curtain and reveal the exact steps and systems that he uses for his own clients. Your audience will walk away with a simple, executable plan for increasing their online reviews and doing it in a way that feels authentic and empowering.
TOPIC: Pay-Per-Click & Google Adwords
TITLE: Turning Google Ads Into Your Automated Salesforce
Google is now a publicly owned company and their Adwords program is the lifeblood of their revenue. Google ads now show up above all other search results and the quickest way to be seen by customers who are actively searching for your business is by running a well-optimized Adwords campaign.
But the quickest way to lose money just might be running a poorly optimized Adwords campaign. In this presentation, Tom will share the most common, and costly, mistakes that advertisers make when running Google Adwords and exactly how to turn your ads into a profitable, automated salesforce.
TOPIC: Local SEO and GMB Ranking
TITLE: 5 Steps to Being Found in Google Maps
Google Maps is one of the most coveted spots for your business to be found online, especially when your customers are searching on their mobile devices. But ranking your Google My Business (GMB) listing in the “3-Pack” has become increasingly difficult.
During this content-rich presentation, Tom will share the specific strategies that anyone in the room can utilize to begin ranking their business in Google Maps. They will walk away with a 5-step plan that is actionable and up-to-date so that they can finally begin taking control of their online presence.
TOPIC: Facebook Advertising
TITLE: 7 Steps to Run Facebook Ads that Actually Generate Revenue
Despite some of the recent controversy over this behemoth social media platform, Facebook still boasts one of the most detailed advertising systems in the world. Unfortunately, many business owners have only touched the tip of the iceberg with boosted posts and have given up without ever experiencing the true power that it offers.
Tom will pull back the curtain and show your audience a 7-step process that they can use to begin attracting highly targeted customers to their business. He will share details on successful campaigns from three different niches so that they can apply what they learn to their own business whether they run a pet-sitting company, a dental practice or a coffee shop.
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I've been utilizing Tom's expertise for over 5 years...
Tom has been instrumental in the creation of digital marketing strategies for my firm. He has helped us develop online courses, increase our visibility in social media and create marketing messages that have a real impact on our bottom line.
Hilary Potts // The HAP Group
Tom is my trusted advisor for all things related to digital marketing.
Tom's no-nonsense approach to SEO and digital marketing is what prompted me to introduce him to my Center for Executive Coaching clients. They were in need of SEO and digital marketing strategies and Tom delivered above and beyond.
Andrew Neitlich // Center for Executive Coaching (CEO)